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Fresh Start Doormat
(spec work designed for a class project)
market: we are in need of a new product. any product.
Our team: Let's create something that has never been done before.
we decided to create multi-layered doormats and sell them as a hygiene product instead of a home decor product.
Team Member: Sashwatha Sridhar
Out-of-home ads
Copy: Have a sticky situation? Fresh Start Doormat allows you to leave the road at the door every time.
Copy: Some things should not be reused. Wipe, tear, and start over every day.
Digital ad
Copy: Home is where the heart is, so why not keep it clean? Have a Fresh Start every day. Use Fresh Start Doormat. Wipe, tear, and repeat.
PRINT AD
social media contest
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