client: we need to bring southside patients into our clinics and receive more engagement online.

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our team: let's conduct a survey interviewing southside and northside patients and come up with a strategic campaign that allures the target audience.

 

We conducted a research study for our client, Howard Brown Health through primary and secondary research. Our class distributed an online survey via Qualtrics to Howard Brown Health patients. Our goal was to raise awareness and engagement for Howard Brown Health’s social channels, targeting both the North and South sides of Chicago.

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Teammates: Trevor Rayhons, Claudia Close, Grace Van Beest, and Jessica Sanborn